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Tim Davies

Would there be a case though to get a sense of the profile of users in order to identify if some potential user groups are using the system or service less because of some unintentional aspect of design or marketing (for example)?

E.g. in collecting data for a management information system for youth led grant-making we collect some demographic information about those who have applied for grants. If the /aggregate/ populations applying seem to exclude certain groups - that highlights a possible problem with outreach or an area where more effort might be needed...

Steve Dale

Tim,

yes, a potentially relevant dataset with a clear purpose in mind. I'd probably use a survey to do this and repeat if I changed something as a result of the analysis.

The difference with the example I've described is that (a) there is no clear purpose and no strategic goal (or if there is, it hasn't been communicated), (b) the data is being collected routinely as part of the registration process (or that's what they'd like to do) as opposed to a one-off analysis and (c) the users will not know why they are being asked to provide this data and what will be done with it subsequently.

I just feel it's an unnecessary intrusion, unless you're trying to improve the product or service (which I am, but not through knowing what ethnic groupings we have on the platform).

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