Dissident

Social Media for the socially excluded

I had a meting today with an organisation - HeartsnSoul - who want to create a community web site to bring people with learning difficulties together with potential employers. They want to encourage use of personal blogs for their users and have a virtual meeting place (e.g. forum) where their users can ‘meet' potential employers.

I am looking into the issues and dependencies for providing all this through our existing CoP platform , but I think the interface design requirements may exceed the available budget and there may be implications for the future management and maintenance for what would have to be a separate bespoke development.

I was wondering if anyone had any experience with designing, developing or using similar sites (i.e. with heavy emphasis on accessibility and usability), blending social media applications with a simple and intuitive front end design? Or perhaps anyone with experience in this whole area of bridging the digital divide for socially excluded groups. If so, I should be very grateful if you would contact me.

Top 100 Social Media Tools

I've posted a list of the top 100 Social Media tools over at Steve-Dale.net  (my other blog). See if you agree on the rankings.

Microsoft's Cloudy Vision

 

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Microsoft’s Windows Live efforts are the software giant’s answer to web applications and cloud computing. However, from where I stand, they’re less a cloud strategy than a layer of fog over the multibillion-dollar packaged software franchises that keeps Microsoft going.

Ray Ozzi, Microsoft’s chief software architect, seems to appreciate the scale of the task facing the software behemoth. In his interview with Om, he recognised that their legacy desktop applications were no longer the pivotal point for development: “A student today or a web start-up, they don’t actually start at the desktop. They start at the web, they start building web solutions, and immediately deploy that to a browser”

However, the various announcements about online versions of Exchange and Sharepoint, and the beta release of Office Live Workspace all seem to be distinctly underwhelming, and indicative of a “me too” mentality.

Users are getting more familiar with accessing web-based applications, and putting increasing trust in the likes of Google for providing secure services. From a personal perspective, I’m fed up with having to keep patching (mainly Microsoft) applications on my desktop, and finding Windows Vista runs ever more slowly each day (and that’s when it doesn’t crash and burn). I’ve resisted upgrading to MSOffice 2007 because quite frankly, I don’t need the extra features, and am making gradually more use of Google Docs and OpenOffice.  I’ve also started to dabble with Google Apps, and am in the process of migrating all my Outlook email and contact management to the Google environment, hence my reliance on Microsoft is diminishing by the day (unfortunately will be stuck with the Operating System for a while yet though).

Whether things like Foldershare or Skydrive will buy any time for Microsoft I don’t know, but the ad hoc nature of these ‘software plus’ services, the small enhancements to its email and collaboration applications, plus some tweaks that let users access Office documents while away from their main PC, doesn’t collectively strike me as being part of a major strategic rethink in how best to address the web-based picture. It certainly doesn’t appear to be tapping into the power and potential of cloud computing that the likes of Google and Amazon have been forging ahead with. Whether Microsoft’s failure to present a cohesive and compelling strategy is ultimately going to be fatal for them remains to be seen. They do have the benefit of a cash mountain behind them, so I guess they could buy themselves into anything (but not sure that Yahoo is the answer either!). However, I think it’s a bit like turning an oil tanker, and in the meantime Google has docked and is unloading the goods. Interesting times ahead I think.

Public Sector Social Media Meet

Dave Briggs has posted details of an event being arranged on 26th February as part of the Community of Practice for Social Media & Online Collaboration. This will be of potential interest to anyone working in (or for) the public sector who is using - or thinking of using - social media/social networking applications to support improved collaboration shared learning. The event is both an opportunity to see and learn how others are applying Web 2.0 technologies in their departments and as a showcase for anyone wishing to contribute information about their pet project. I've been a member of this particular CoP since Dave started it off and can highly recommend it to anyone who is currently struggling with the breadth and scale of the technology options available to them in this particular domain. Full details of the posting here:

Members of the Community of Practice for Social Media and Online Collaboration are meeting up at the Learning and Skills Council National Office in Coventry on 26th February 2008 between 10am and 3.30pm for a day of Web 2.0 fun and frolics, including:

• The benefits of using social media in the public sector, real life examples
• Building social web sites: blogs, wikis, forums and social networks
• Making social online video
• Group discussions on where the potential is for social media to make a real difference and a "how do I?" : Matching tools to problems
• Future developments of the CoP

If you aren’t already a member of the community and you feel it would be worthwhile attending please join us here and sign up on the wiki to say you’ll come.

Social Media User's Bill of Rights

Came across this today, which seems to be gathering a body of support. I like the sentiments; pity it's not enforceable!

Joseph Smarr, Marc Canter, Robert Scoble, and Michael Arrington have authored a bill of rights for users of the social web. The bill states:

We publicly assert that all users of the social web are entitled to certain fundamental rights, specifically:

• Ownership of their own personal information, including:
  • their own profile data
  • the list of people they are connected to
  • the activity stream of content they create;
• Control of whether and how such personal information is shared with others; and
• Freedom to grant persistent access to their personal information to trusted external sites.

Sites supporting these rights shall:

• Allow their users to syndicate their own profile data, their friends list, and the data that’s shared with them via the service, using a persistent URL or API token and open data formats;
• Allow their users to syndicate their own stream of activity outside the site;
• Allow their users to link from their profile pages to external identifiers in a public way; and
• Allow their users to discover who else they know is also on their site, using the same external identifiers made available for lookup within the service.

The Facebook debate - can we take you seriously if you've never used it?

I've recently seen a flurry of blogs about the merits (or not) of Facebook as a social networking environment. I was stirred to action when I read Elsua's blog this morning, which in turn refers to the question posed by Mitch Joel "Can you claim to be in social media without having a Facebook account".

Now, whilst I don't disagree with many of the points made by Elsua, or for that matter Euan Semple, who writes about Facebook being all froth and no substance, I would like to pose the following question:

If you're serious about Social Media, and profess to be an 'expert', where there is a major gathering of like-minded socially-active individuals, can you afford to NOT be there?

Yes, there are a lot of shortcomings with Facebook, but if you want to comment about it with any authority, you need to be a part of it, not a bystander watching on the periphery.

The Google Experience

My colleague Dave Briggs has put together an excellent summary of the various Google social media applications on his LGNewMedia blog. Things like Reader, Google Groups, Docs and Spreadsheets, Blogger, Google’s customised search service, Google Maps, Gmail, Google’s calendar, iGoogle, Google Apps, Notebook etc.

I think most Web 2.0/social media gurus will be familiar with the breadth and depth of Google's freebies, but Dave also identifies the various rival products. Whether or not we consider the Google versions to be the best of breed, there's no escaping the fact that you're likely to get a far better and more consistent user experience through the seamless integration of many of these applications than many of the rival products. Particularly so if you've also personalised your browser with the various buttons and plug-ins available, such as the Google toolbar.

Yes, Google's softly-softly, stealth-like approach is gradually taking over the user's desktop, and personally, I don't think it is such a bad thing.

New Facebook application - Blog Friends

 

Just picked this up from Euan Semple's blog - a new Facebook application called Blog Friends  lets you track blog posts by your Facebook friends on topics that interest you, and displays those posts on your Facebook profile while they help you grow your blog readership for you in return.  Cool.

Social Networking in Plain English

Another great video from Common Craft. This one is about Social Networking. Enjoy!

Enterprise Social Software Platforms - is Blogtronix the real deal?

I read with interest that my old employer - Reuters - has chosen Blogtronix as the social media platform for their recently launched Green Market Social Community. I've been pondering which platform would best suit the social media network I'm planning for the Information Authority, which will be supporting data providers across the Further Education system. Knowing how rigorous Reuters are in their procurement process, I'd be foolish not to include Blogtronix in the short list.